Loading...
Loading...
 |
 |
 |
The key to being successful in business is to have a system in place for doing everything -- from sales to service. How does your company keep track of its customers? If your business has customer data scattered through different address books and contact managers, SugarCRM is the perfect solution!
Although most organizations use either Microsoft Outlook, or some other address book or line-of-business application to store customer information -- these systems don't have all of the capabilities to be able to track and manage interactions with both current customers and prospects. When employees manage their own contact information, and share it unsystematically, there often can be serious problems with the quality of the data. It becomes too easy for addresses to become out-of-date, and out of sync -- and this usually shows up when things like having multiple people contacting the same customer about the same problem. Or even worse, when good customers get "ignored" for months or even years on end, because there is no way to track who your firm's best customers are.
To customers and clients, instead of appearing as a well organized enterprise -- your firm winds up functioning, from a marketing perspective, like several different small fiefdoms operating under one roof instead of as a cohesive whole. Sales and marketing becomes difficult since there is no way to track how effectively your advertising dollars are being spent.
Worst of all, when an employee leaves they wind up taking all their sales prospecting information and knowledge of all of your customers' history with them. Properly managed customer data can be pulled together using SugarCRM software, and turned into cohesive intelligence which can then be analyzed to:
SugarCRM does not only provide a repository of information and reports to track a firm's marketing -- it also "super-charges" your company's sales efforts by automating the process of staying in touch with your existing customers. SugarCRM provides the capability to create a prospect list and then generate multiple advertising campaigns, complete with mass e-mails, FAX blasts, and postal mailings.
Are your sales people not closing all the new business that they should be? SugarCRM lets a business create a sales process, and then track prospects as they move through the process from starting out as a lead, becoming a prospect, and finally winning them as a new customer. Sales managers can use SugarCRM to track all sales and marketing activities from anywhere, since SugarCRM is a hosted solution available from anywhere.
No matter what business your company is in, a CRM system like SugarCRM is the key to ensuring that your existing customers are being properly serviced, and that new prospects are being properly tracked all the way through the sales process while maximizing the effectiveness of your marketing dollars.
To summarize, regardless of size every company engages in customer relationship management (a.k.a. "CRM"). Whenever a company builds a customer list, tracks interactions with customers, designates activities to close business, or handles a customer's problem, they are undertaking a CRM-related activity. Customer Relationship Management systems like SugarCRM standardize, automate, and share these activities across a business to improve upon these existing processes.
Before SugarCRM, Customer Relationship Management systems were the exclusive province of large businesses that had million dollar technology budgets. The SugarCRM project was started with the belief that open source technologies had reached a point of maturation where a fast, flexible and feature-rich product could be delivered to smaller organizations who did not have large IT budgets. In less than two years, SugarCRM has proven that a best-in-class CRM system can be built and delivered to businesses in a more economical fashion.
SugarCRM was built with flexibility in mind, so it is easy to import data and customize the system to display only the information that is important to your business. The software is easy-to-use, so your employees will understand how to use the system in a matter of hours. SugarCRM is used by thousands of small businesses who then contribute their experience, thoughts, and best practices for using SugarCRM on publicly accessible user forums. See for yourself the amazing amount of information and insight available about the system in the SugarCRM user community forums available on the web at http://www.sugarcrm.com/forums.
SugarCRM Community Edition features:
SugarCRM is offered as an integral part of our Merchant web hosting plan where it is directly integrated with osCommerce, and it can also be added to any other web hosting plan that supports the use of a database for only $10.00 / per month with a one-time $10.00 set-up fee supporting an unlimited number of users. Please contact our technical support group to add SugarCRM to any existing web hosting plan.
For those organizations that need additional capabilities not offered by the open source edition of SugarCRM, we have partnered with Microsoft to offer Microsoft Dynamics CRM on a hosted basis. Dynamics CRM is tightly integrated with Microsoft Outlook, and provides additional features and capabilities not offered by SugarCRM Open Source.
For more information on hosted Microsoft Dynamics CRM, please contact New World Design at 1.800.316.6220 x305.
